LYRA returns with her brand new single '29 Box'!

LYRA has returned with her brand new single ‘29 Box’!

The Cork native coined the term ‘29 Box’ which references the most common size dimension of Snapshots used to create the perfect aesthetic on social platform sites.

Written by LYRA, mixed by UK music producer Ash Howes (Kylie, Jack Savoretti, Ellie Goulding, Dido), ‘29 Box’ fuse’s LYRA’s dynamic powerhouse vocals that lean into the dark narrative of the record. Revealing her truth and experiences of being critical of one’s self online, LYRA taps into the awareness about the pressures of authenticity and the wider consciousness of portraying one’s internet self, verses reality.

Expanding on this, LYRA explains “while social media is an invaluable tool and networking system, it can consume you and a small percentage of people can make it a dark place. I feel like we live in a world with two lives, our glossy online self, when in reality we all have our own pressures. I wanted the record to resonate with my fans, we need to celebrate our individuality”.

“ I never feel good enough, I am always second guessing myself

I never know what I know,  cos I’m always comparing to somebody else”.

‘29 Box’ is a slow tempo sonic sound with woven dance elements and makes for a track that’s as infectious as it is heady. Thought provoking, the music matches LYRA’s emotions captured within her lyrics.

‘29 Box’ is now available on all major streaming platforms.